The Wilmington and Beaches Convention and Visitors Bureau (CVB) is an independent public authority that promotes the New Hanover County area as a travel destination. It is funded primarily by room occupancy taxes collected from overnight visitors and supports local businesses and economic development. The bureau operates as a destination marketing organization, offering services such as leisure travel assistance, meeting planning, and visitor information.
The Marketing Advisory Committee advises the Board of Aldermen on the use of funds from the Room Occupancy Tax, helping to guide decisions on advertising, marketing, promotion, and tourism-related expenditures that support and enhance the visitor experience in Wrightsville Beach.
The North Carolina General Assembly directed that the New Hanover County Board of Commissioners designate the Cape Fear Coast Convention and Visitors Bureau as a Tourism Development Authority (TDA) to promote The North Carolina General Assembly directed the New Hanover County Board of Commissioners to designate the Cape Fear Coast Convention and Visitors Bureau as the Tourism Development Authority (TDA) for New Hanover County. The TDA is responsible for promoting travel, tourism, and conventions in the county, as well as administering related tourism expenditures. Members of this group help guide decisions for the Convention and Visitors Bureau (CVB).